General Management, Master of Science

The volume of online trade in Germany in 2010 was estimated at around 145 billion euros. A realistic forecast of market opportunities, precise knowledge of business processes and entrepreneurial qualifications are essential for the successful implementation of e-business projects. The success of internet portals that have made it from a small idea to a multi-billion dollar business is still impressive. However, mastering the business processes in e-business harbours a number of challenges that, in the flood of new business models on the Internet, make the difference between successful entrepreneurship and a small soap bubble that will quickly disappear from the market.

In the master's program in General Management, the specialisation subject of e-business provides you with knowledge of the most important technologies that are required to set up and operate e-business business areas. You will also get to know all the relevant business and legal aspects and framework conditions of e-business in detail. In addition, the specialisation shows how e-business applications can also be used in public administration or healthcare.

Dealing with business management problems relating to industrial production, sales and procurement require a series of complex management methods. Process management and control in industrial companies can be transferred to almost all sectors. With the Industrial Management specialisation, students have excellent career opportunities in industrial companies, consulting or in the logistics sector.

In the General Management Master's degree, the Industrial Management and Logistics specialisation imparts an understanding of strategic and structurally relevant issues in industrial manufacturing. Newer concepts of production planning and control are also discussed. It enables you to independently develop solution concepts for planning problems in industrial companies. You can also evaluate complex alternative courses of action in industrial management and their connections with other areas of the company.

Behind the world of marketing, which is often perceived as colourful and glittering, there is hard work, from market research and analysis to action planning, budgeting and implementation. For future managers in international marketing, the country and culture-specific differences in different regions of the world are also important. The International Marketing specialisation, which you can take in the General Management (Bachelor’s and Master’s) and Business Psychology (Bachelor’s) courses, equips you with the skills you need to take on leading positions in marketing departments with an international focus.

The focus of the study is on the training of future sales managers, especially in the business-to-business area. This professional profile requires a combination of key qualifications and excellent business administration know-how with regard to the corporate function of sales. Training elements such as sales, project management or practical workshops are carried out with the support of experienced sales professionals. Sales still offer excellent earning opportunities in many sectors, but "selling needs to be learned". The diverse course content of this major ranges from customer relationship management and the use of effective planning and analysis tools for sales to individual negotiation in sales talks, with which students sharpen their profile to become complete sales professionals.

After training as a manager, you can find a job as a key account manager. The tasks of key account managers include looking after key customers. This refers to customers who are of central importance to the company. Business relationships are thus primarily developed in key account management. Key account managers develop plans with the key customers, which products they want to buy, how much sales and turnover will be achieved with them and at what price the products will then be available.

You will find a diverse profession in the field of project management: Hardly any other job is so cross-sector and interdisciplinary. As a project manager, you initiate, plan, control and monitor projects and lead them to completion. Project management tasks include writing business cases, creating a project structure plan through to cost statements, resource planning and organising and leading meetings. When working on a project in a team, project managers also take on management tasks.

One of the professions that you can practice after studying general management is that of a consultant (management consultant). As a consultant, you are responsible for optimising the strategies and structures of a company. By checking processes and systems, you will find a good and individual solution for the operation - be it faster production, a successful delivery route or the use of a new IT system. Your challenges are very different, depending on the client and your specialisation.