How to evaluate user experience design

UX designers pointing at a screen to monitor user experience design

User experience (UX) metrics give designers data that enables them to monitor and assess the usability of digital products over time. They point out potential improvements for products and help designers in making fact-dependent decisions instead of opinions. Digital products can be evaluated by simply following UX evaluation criteria.

Visual hierarchy

Does the number of elements indicate how important they are? Is the placement of the page’s elements indicative of their importance? What is the primary, secondary, and tertiary purpose of each screen?


Is it possible to use an interface in the following situation?

  • Poor precision and contrast on the monitor. 
  • The audience’s vision is affected by poor eyesight, medical conditions like cataracts, etc.
  • Lower or higher light levels, such as glare from the sun.

Use of colour

Is there a close relationship between the type of linking and action components represented by colour? 

  • Are links the same colour?
  • Do “activities” and “navigation elements” have separate definitions? Is this understandable for the user?
  • Is there a difference between main and secondary actions, i.e. “submit” vs. “cancel”?


Is the language used to describe the keys and navigation components accurate and descriptive?


Is there a visual modification in the status of objects that can provide information to user interactions, i.e. “preferred” values for navigational objects?


Is the form layout constant throughout the website or application? Is it the customer’s most effective, usable, and obvious layout?

  • Are the form inputs’ labels accurate? Do tags disappear when the cursor is moved, for example?
  • Are the labels succinct and informative?
  • Is there a help text available?
  • Are required fields suggested?

Information scalability

Can an application still exist after adding more information to the interface?

Physical constraints

Is an interface considerate of people with physical limitations? Are the click objectives big enough and easy to use? Are they intuitive to the user? 

  • Large size fingers
  • Challenging environments such as a store checkout, bar top, food cart, etc.

First-time user

  • Is an application’s workflow designed to accommodate users who are not familiar with it?
  • Is it necessary for them to “understand” whatever the icons indicate to use the app?
  • Is there an inline description for interface parts in an app?

Screen size

Is the application really responsive to the size of the visitor’s screen? Is the design responsive for mobile, tablet, and laptop?


Is there adequate cushioning on items for touch gadgets in a design? Apple suggests a minimum unit size of 44 pixels and Google suggests a width of 48 pixels for touchscreen elements.

Study UX design at PFH

We appreciate you taking the time to read our blog post on how to evaluate user experience design. If you are thinking about studying abroad and pursuing a career in UX design, take a look at our Master’s degree in User Experience Management & Design.

We have designed this program to help you apply the skills you have acquired with your first university degree in the fields of management, psychology and computer science. Additionally, you will acquire new and interdisciplinary competencies from the fields of psychology, business informatics and business administration, which are necessary later in the field of digital product and service development.


At PFH we make sure you receive a high-quality education while making the most out of your study abroad experience!