Create digital experiences for users
Have you ever been triggered by poor user experience? Or when you install a programme and it does not work the way it should? The reviews in the App Store, Play Store, etc. talk about missing or confusing functions, but there are also a lot of satisfied customers that find the app to be a lifesaver.
One of the goals of the "User Experience Management & Design" program is to ensure that your program or app makes it into the group of satisfied customers. You will also learn how to develop a business model that is sustainable in the digital world, as well as other topics that will help you create a successful business model. You will be learning all of this and more by putting theory into practice and working on your own projects.
Master of Science 90 ECTS
Length of study
April 1st, October 1st each year
Completed university degree in economics, psychology, business psychology or business informatics or in a closely related subject (see also "Semester 0")
5,100 euro pro semester;
1,000 euro admin and enrolment fee (one-time fee)
1,000 euro examination fee (one-time fee)
The master's programme lasts three semesters, in which you acquire the skills to work in companies in the area of user experience, but to also be a product owner or strategic planner in similar fields. You will gain practical knowledge through numerous projects and case studies in each semester. In preparation for the job market, you will not only acquire the needed theoretical knowledge in the field of UX design, but you will also acquire important skills to help you apply this knowledge to practice and learn how to use the relevant tools. In addition, you will be able to oversee projects with different frameworks and work with others to come to a successful product. A scientific-theoretical orientation of the master's programme is shown in the examination of current research statuses in the lectures, as well as in the preparation of scientific papers.
PFH offers a Master's Foundation Programme (MFP), which enables students, who otherwise might not have enough study credits to get accepted for the master’s degree in User Experience Management & Design.
With this foundation programme, students acquire the knowledge needed to pursue our master’s degree in User Experience Management & Design. This means that students with no academic background in economics, business or the like can apply for it. It is designed entirely as a distance learning programme, reducing the cost per semester by 50%.
Digital Business Modelling, Strategy and Marketing
Digital Marketing / Digital Platforms / Digital User-Centric Business Models and Strategies
The User in Society
Personality and Behaviour / Self and Society
Technologies of Digital Systems / Development of Digital Systems
International Human Resource Management / International Controlling
UX Evaluation I
Human-Computer Interaction / Analysis of User Interaction / Usability and User Experience Evaluation
Psychology and UX Design
Persuasive Design / Experience
Conception and prototyping
UX Design Process / Ideation and Creation
UX Evaluation II
Market Research / Requirements Engineering / Ethics
Interaction Design / Interface Design
User Behaviour Control
Decisions and Attitudes / Social Behaviour and Interaction
Data Analytics and Security
Data Analytics / Data and Security
Innovation and Customer Management
Innovation Management / Customer Relationship Management
Master Thesis and Disputation
After graduation - your career begins
With the Master of Science in User Experience & Design, you will qualify to work in companies, organisations and start-ups as a UX designer, product owner, innovation manager, UX engineer, UX researcher, UX strategist, UX manager, product manager, strategic planner or digital information officer/manager (DIO/DIM).
Product owners are at home in the IT industry. They decide on the development of a product and make quick decisions about which tasks their team should do first. Product owners should correctly understand the ideas of customers in order to design a plan for them, which they in turn bring to the development team. They work in the so-called Scrum Team. This means a process model for project and product management, especially in agile software development, but also in other areas.
UX is the abbreviation for User Experience and always arises when users interact with digital products. UX designers think their way into the users of an application. This is the basis for their concept, which they create for building a digital application. UX designers are therefore experts in the development of new products with a view to customer acceptance. The usability of the product plays a role here, as do its design and emotional components.
In the master's program User Experience (UX) Design & Management, the scientific examination of the user perspective is taught. This means that as a graduate you can find a job as a UX researcher. They master the methodology to research the behaviour of the users and know their needs and problems. You forward this information to product developers, marketing or designers. Among other things, you will support marketing in aligning campaigns in a more target audience-oriented and user-oriented manner.
Businesses should stay innovative to keep up with the competition. To ensure that innovative ideas are successfully implemented, companies hire innovation managers. They are less responsible for inventing new products and instead observe the market for new ideas and products and accompany the development process from concept to execution. You will work with colleagues from many areas: from company management, research and development departments, controlling, sales and marketing.
Online Marketing Manager
Did you particularly enjoy content such as market research and product marketing during your UX Design studies? If you would also like to work in a profession in which digital skills are important, the Online Marketing Manager profession is the right one for you. Otherwise, you can also work as a Marketing Manager designing campaigns for both online and offline channels. In marketing, you control content processes and create performance reports. The goal is to strengthen the company's brand and increase visibility.
UX writers are responsible for creating the terms that appear in the user interface of software applications. They ensure that the connections within the application are clear and that users can successfully use the marketing, sales and customer service software for themselves. You can provide products with details that inspire users and set the product apart from the competition. UX copywriters work in teams with product managers, designers and developers.
Chief Digital Officer
All companies have to face digital transformation. A qualified Chief Digital Officer or Digital Manager is required for this. They develop new products and services, new digital processes and business models. At the same time, the risks associated with digitization must not be ignored. They are hardly involved in day-to-day business but rather take care of overriding goals of digital transformation.
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Experts at PFH
Frank Albe worked for the TUI Group, where he was involved in the reorientation of the group and investment controlling. He has worked at PFH since 2000 and was elected President of the University in 2014.
Julian Voss studied Business Administration at PFH from October 2001, specialising in IT Business Account Management and Eastern Europe, and graduated with a Diplom in September 2005.
Joachim Ahrens has extensive teaching experience, for example in the area of Executive Education. He has done research at Harvard, Stanford and Berkeley University.
André Presse has extensive experience as a company founder and an associate in several companies in the field of digitalisation, sustainability and media.
FAQ – the most frequently asked questions
- Application form via our website
- Curriculum vitae
- Higher education entrance qualification
- Copy of passport
- Digital photo
- Letter of motivation
- Employment references
- Letter of recommendation
Yes, you will need proof of advanced English language skills, e.g. Bachelor’s taught in English, TOEFL, IELTS, ESOL CAE or BEC Higher.
If you are a citizen of a country in the EU, EEA or Switzerland, you do not require a visa or other documentation to enter Germany and study here. However, once you arrive and find accommodation, you must register with the local residents’ registration office.
If you are coming from a country other than the ones named above, you will require a visa. For more information specific to your home country, please visit the Federal Foreign Office website.
At PFH University, we offer international students three types of scholarships:
- DAAD Prize
- Deutschland Stipendium/Germany Scholarship
For more information on each of the scholarships, click here.
During your studies, you are generally allowed to do 120 full days or 240 half-days of paid work and take small student jobs. In exceptional circumstances, your local foreigners office may impose further restrictions.
International students coming to Germany have two options when it comes to accommodation: student halls of residence and private accommodation. For more information, you can visit the Accommodation Finder from the Federal Ministry of Education and Research or contact our international office.
When you compare Germany to other European countries, you’ll find that it’s not very expensive. The living costs are just slightly higher than the EU average, with rent being the largest expense. On average, students in Germany spend around 850 EUR per month (750 EUR in Göttingen for the management degree).